Zero-Ragnar's B01 Makes Debut in China with Five Variant Options

On June 29, Zero-Ragnar Automobile officially launched its new compact electric SUV, the B01, priced between CNY 10.58 and 13.58 thousand. The vehicle is based on the LEAP 3.5 electronic platform and is designed to feature a "natural technology aesthetic" with the theme of natural forces like gravity and the polar night.

The Zero-Ragnar B01 boasts advanced aerodynamics with its official name, "Tiānshuò liú tiáo", achieving a wind resistance coefficient of just 0.197. The vehicle's color options include Morgan Brown (Pantone Color Institute development) and eight other style colors such as Starry Night Blue and Celestial Indigo.

Measuring 4,770 x 1,880 x 1,490 mm in length, width, and height respectively, the B01 has a wheelbase of 2,735 mm. Inside, the vehicle features an 86% usable floor space and is designed for compact vehicles.

The exterior design incorporates laser radar, wing-like starlight headlights, and aerodynamic wind deflectors, while the interior boasts a spacious cabin with available seats for five passengers. The front seats come equipped with "magic expansion compartments" that support laptops or mobile devices, while the rear seat features 460L of standard storage space plus an additional 70L of below-the-seats compartment.

The B01 features advanced smart configurations, including the latest 5nm TSMC 8295 chip paired with Leapmotor OS 4.0 Plus, and supports intelligent tasks like motion sensing, scene recognition, and voice control. Additionally, the vehicle's onboard LiDAR system with the XaiYue navigation system offers advanced autonomous driving capabilities.

Key specifications of the Zero-Ragnar B01 include:

• Front-wheel electric motors in two configurations (132kW and 160kW)
• 56.2kWh or 67.1kWh lithium-ion batteries for extended range
• Aerodynamics-focused design with high-quality materials

The Zero-Ragnar B01 will debut this July, marking the brand's entrance into China's 15k electric SUV market.

Competition Analysis

Zero-Ragnar's latest offering stands out among competitors like Geely's PoleM03 and BYD QinPlus EV in terms of advanced smart configurations, range performance, and interior space capacity. However, long-standing industry concerns over a mismatched supply-demand situation with an emphasis on user experience remains to be addressed.

As the electric SUV market continues to expand rapidly, Zero-Ragnar is positioning the B01 as an innovative game-changer with a focus on quality, smart technology, and competitive pricing. With the right strategic approaches, zero-ragnar hopes to redefine the electric SUV market landscape in China, echoing the strategies seen with Xiaoyi's flagship model.

Editor's Review

Zero-Ragnar's latest offering emphasizes practicality combined with advanced technology, redefining the 15k electric SUV category by highlighting features that may surprise competitors like PoleM03. With significant growth potential and a strong focus on smart innovations, zero-ragnar positions itself as poised to make waves in China's emerging passenger car market, potentially leading to product standards evolution, especially in design aesthetics.