Longcheng Automobile Appoints Lü Wenbin as Oracle Brand Managing Director
On June 20, Longcheng Automobile released a statement announcing the appointment of Lü Wenbin as the managing director for the Oracle brand. He will be responsible for overseeing the management of the entire Orion brand.
Lü Wenbin has been serving as the technical general manager for Hafei (Ora) since 2020, having demonstrated exceptional comprehensive management skills. During his tenure, he effectively integrated research and development, production, and marketing resources to push up brand competitiveness continuously.
As the new Oracle managing director, Lü Wenbin will coordinate strategic planning, product layout, marketing promotion, and user operation for the entire Orion brand. He is committed to bringing user needs into every aspect of the brand's operations. Through efficient management and innovative practices, he aims to create truly satisfying products and services that meet user expectations and possess market competitiveness.
Previously, the Oracle managing director position was held by Zhao Yongping, previously serving as Hafei (Ora) general manager. When taking over the role in February this year, Zhao Yongping announced his intention to leverage product competition to drive the brand's resurgence. In 2025, Longcheng Automobile plans to offer exceptional new products that will delight users.
New Models and Pricing
In the Shanghai Motor Show earlier this year, Oracle unveiled a completely new concept car and the All-New 2025 Ora Cat. Starting from June of next year, pre-orders for the All-New 2025 Orion Cat are open for booking, with a starting price reduced to RMB 8,980 yuan.
Following Lü Wenbin's appointment, Zhao Yongping extended his congratulations, promising continued collaboration between Hafei (Ora) and Lü Wenbin to enhance both brands. Longcheng Automobile will focus on Ocean as its key market expansion point. Looking ahead, Ocean brand will provide significant momentum for the company’s new energy strategy development.
