MG Launches 13 New Cars in the Next Two Years - A Promising Ambitious Plan for the Future of the Brand

In a recent briefing, Chen Xi, General Manager of the MG Brand Management Department, announced that the brand will introduce 13 new car models in the next two years. These models include pure electric, plug-in hybrid, and regenerative cars across various categories such as sedans, SUVs, coupes, and SUVs.

The investments for these new car models are expected to exceed 100 billion yuan. Chen Xi emphasized that the new car models will showcase MG's unique identity, with the brand focusing on performance, and integrating Autsu smart platform technology. The future of mobility, with a focus on younger generations, is what MG aims to achieve.

New Technologies for the Future of Mobility

The group's technological foundation in five areas: power batteries, intelligent cabin, smart electric drive, smart axles, and smart assistance driving will help give the brand competitive advantages.

In the upcoming MG4 model, which is expected to arrive in September. The car will boast significant secrets. Chen Xi revealed that according to Wangjik, the full-time director of MG New Energy Department, this vehicle could be equipped from半固态。 (Half of solid.)

This refers to an advanced solid-state battery, considered ahead of traditional lithium-ion batteries. Solid state batteries have various advantages over their conventional counterparts -- including:

• ****No flammability: They are generally safer, completely eliminating the risk of fire and explosion.

• Less weight: This also includes no electrolyte.

• Longer lifespan: They do not rust or corrode, so this reduces waste.

In other words, an advanced car battery has the potential to be a game-changer for new vehicle manufacturers. A 2023 review of several cars, such as the Geely GC2, mentioned that half-solid batteries gave the car the best electric consumption.

Advanced Smart Seat Interior Technology

Next comes Chen Xi's discussion about smart seat interiors. Here it is explained that:

• The brand will focus on making a difference through collaborative efforts.
• New models may not have exactly the same technology and features, rather, each model could represent MG in its own unique way.
• The key to innovation, he stressed, would be giving customers what they want, so it's hard for them to know that "they are driving an automotive brand." Chen Xi expressed their desire to drive innovation at this intersection of technology and mobility.

With the arrival of full electric vehicles, MG brand has taken another step in a positive direction. It will strive its best towards making mobility an exciting future experience.