MIA in Monaco: Xiaomi Secures Top-Level Partnership with the Monaco Grand Prix Circuit

Monaco's top racing circuit, the Circuit de Monaco, has officially announced its new top-level partnership with Chinese tech giant Xiaomi. Following a series of development projects, collaborations, and advertising campaigns, Xiaomi has become an integral partner of the prestigious event.

The partnership is seen as a significant milestone for Xiaomi, following its impressive performance in a recent test run on the 12th Turn circuit of the Circuit de Monaco. With a lap time of 6 minutes 46.874 seconds, the Xiaomi SU7 Ultra Prototype shattered the current record for the 20.8-kilometer track by 0.45 seconds.

During the unveiling event for the SU7 Ultra Prototype at the recent press conference, Lei Jun, Xiaomi's CEO, stated that after achieving this impressive performance, the company plans to release a limited-edition SU7 Ultra Monaco Special Edition and upgrade its Specially Developed Racing Components Suit set.

This significant association has granted Xiaomi access to an "industry testing pool" where various automotive companies test their products every year. By participating in this project, Xiaomi can further improve and refine its vehicle technologies.

The new partnership showcases the influence of Xiaomideveloping itself on the Circuit de Monaco through the branding at race tracks such as 12th turn named the MI abode.