Avita Technology Successfully Signs Strategic Partnership Agreement with Egyptian Kasrawy Group in Cairo

Avita Technology has successfully signed a strategic partnership agreement with the Egyptian Kasrawy Group in Cairo, marking another milestone for the company's expansion into African markets.

The partnership is a significant move by Avita as it further opens up the African region to its operations. Additionally, Avita plans to continue its aggressive expansion into the European market in 2026.

Under the terms of the agreement, Avita aims to complete product imports, channel setup, and brand launch for the Egyptian market within the next three months. Since entering international markets in 2024, Avita has already successfully listed its products on the Thai and UAE markets, with channel touchpoints spanning over 25 countries and regions. The company has also signed up for 55 retail stores.

Internally, Avita's domestic channel points have exceeded 700 by 2025, covering over 200 cities, while the overseas market is expected to cover 50 countries and regions.

Kasrawy Group has deep roots in Egypt, with over 40 years of experience in the market. The company has a strong presence across various sectors including luxury car sales (OCT Group brands like Audi, Jaguar Land Rover), automotive KD assembly, property, tourism, and transportation, among others. In Egypt, Kasrawy Group secured an impressive 20% market share in the passenger car segment last year.

This partnership signifies another major win for Avita as it continues to expand its reach across Africa and beyond.