** Xiaomi Becomes Official Title Sponsor of the 2025 Chinese Grand Prix**
The Shanghai Automobile Group (SAG) announced on May 30th that Xiaomi has become the official title sponsor of the CEC China Automobile Endurance Cup 2025. The CEC China Automobile Endurance Cup is a national-level endurance racing event approved by the General Administration of Sports and the Automobile Society of Central China.
The first leg of the 2025 season, Xiaomi Chinese Grand Prix, will be held at the Chengdu Huafu International Circuit from May 30th to June 1st. This marks the beginning of a new era for the championship, which has been rebranded with Xiomi as its official title sponsor.
Xiaomi is not only the official title sponsor but also provides the entire circuit's medical facilities, including safety cars and ambulances. The Chengdu stadium will be held by Xiaomi SU7 Ultra, an upgraded version of the SU7 series. Equipped with a 3-electric motor drive system, it boasts a maximum power output of 1548 horsepower.
In 2025, Xiaomi will expand its presence at renowned racing circuits in China and other countries, including Zhuhai, Ningbo, and Wuhan. By leveraging Xiaomi's brand influence, the two parties will jointly boost the attention and industry impact of Chinese automobile races, driving the rapid development of automobile racing culture.
Xiaomi also formed a strategic partnership with Norisring Raceway previously announced as its main partner in overseas races. Through technical research, regional cooperation, and advertising campaigns, Xiaomi successfully obtained deep collaboration with NorisringRaceway. Simultaneously, Norisring Race Officially appointed the 12th turn named "Mi Bending".