Bei Benz Unveils New Emblem on 8th July

North China Automobile Group, the parent company of Bei Benz, held a launch event for its new vehicle emblem at the Enerchina Star Enjoy Night on July 8. The newly designed emblem was revealed by Zhang Jianyong, the Party Committee Secretary and Board Chairman of North China Automobile Group.

The new emblem has been added to the enhanced version of the S9 Progress Plus model that is available in the market. Bei Benz's latest vehicle emblem retains its family-style structure inspired by the Haimen Chenguang Family crest design, featuring a long-stretched hexagonal form with embedded star-shaped icons and the letters "STELATO" inscribed at the center.

What sets apart this new emblem from traditional flat-style badges is the advanced manufacturing technique it employs. Utilizing micro-scale electropolishing, Bei Benz has created intricate lines resembling thousands of tiny circles that shimmer with an allure akin to a liquid silver river flowing effortlessly. This cutting-edge technology allows for an exceptional level of precision and delicacy.

The vehicle emblem embodies the "handful-of-stars" theme promoted by the Bei Benz brand, embodying the aspirations of reaching for the stars while showcasing the superior quality craftsmanship. The design team, under their vision, blended rational geometric lines derived from the star-shaped function with intuitive aesthetics to bring forth a unique two-layered central twin-star emblem that redefines visual identity.

The introduction of this new emblem reinforces Bei Benz's prestigious status in luxury vehicle market segments by further emphasizing an upscale and sophisticated image for its brand.