AITA Becomes First to Launch Four Models in a Year, Announces Significant Expansion Plans

Five months have passed since the latest sales figures for Avita were announced. As of April, the company sold 11,681 units, marking a year-on-year growth rate of 122.6%. To celebrate Labor Day, Avita is offering customers a special discount of up to 5000 yuan on all purchases.

During the Shanghai Auto Show, Avita showcased its new brand slogan - "Wisdom in Synchrony with One's Heart, Pursuing the Passion" - and announced plans for the third quarter of this year. These include the rollout of the Huawei QuickCharge 4.0 platform across three models: the Avita 06, Avita 11, and Avita 12.

Avita also revealed its strategy to further diversify its product lineup, catering to the diverse needs of users. The company plans to introduce a range of new products, including mid-sized SUVs by 2026 and large-scale six-seater models. Over the next four years, Avita will unveil an impressive 17 new models, covering various categories such as cars, SUVs, MPVs, and sports cars.

Avita aims to expand its presence globally, with plans to enter over 50 countries in 2025 and establish over 160 channels by then. By 2027, the company targets a market share of 60,000 units.

Achieving four new models within three years is a remarkable milestone for Avita, making it the first smart brand to launch its entire lineup with dual-electric drive systems. The company has seen significant growth, with over 130,000 users and an average retail price exceeding 27,000 yuan. Avita's strategic focus on the user's needs will contribute to further strengthening its market influence and brand identity.

The updated brand slogan is both a response to changing technology trends and user demands, as well as a demonstration of Avita's continued commitment to brand development.