Nissan Unveils the Proton/Max Option for its 7 Sedan in China as Limited-Time Offer Amid COVID-19 Woes

In a move to kick-start the Chinese car market, Nissan has introduced a limited-time purchasing program for the Proton/Max version of its popular 7 sedan.

The company announced that, starting June 30th, buyers can reserve their vehicles at an unbeatable price. The upper limit of the offer is set at RMB 19888 (USD 2,950). Additionally, customers will receive a maximum of RMB 8000 (USD 1,170) in substitution bonus vouchers.

The Proton/Max option comes with complimentary updates to features like AI-powered seats, tech package and advanced air-con system, among others. Furthermore, 5 years of no-down-payment financing and value-added "insurance services" – valued at RMB2,000 (USD 287), are also included in the offer.

For those looking for a Proton upgrade option, Nissan has limited-time offers to give its Max Version users complimentary upgrades with zero down payment. In addition, the offer includes free tech packages worth RMB 2000 and long-lasting financing options.

For those who remember that the 2022 Nissan 7 (the Chinese market is often abbreviated as the "Q50") offered 5 variants in production at an impressive price range of RMB 11.99 million to RMB 14.95 million (approximately USD $1,780 – $2,290), this new limited-time offer for Proton and Max versions is set to attract Chinese car buyers.

Compared to the global model, Nissan 7 offers slightly different dimensions with an overall vehicle length of 4930/1895/1487mm. Internally 710 individual LED elements combined with advanced display technology make up the magic canvas front headlamps. A further enhancement in the safety package is integrated via a dual-color, translucent illuminated interior system.

The key internal feature in this update was cloud-seat room which features massive 15.6 inches display touchscreen system to provide an enhanced comfort experience across the passengers with 9 air intakes integrated into dashboard space. Moreover, the automotive platform leverages high-speed computing of Qualcomm chips like Qualcomm Snapdragon chips – most recently the latest – and uses AI smart driving technologies.

Driven by their dual-tuning electric motors with two different capacities of 160 kW to 200 kW (the Chinese market equivalent for kW unit is 1124), Nissan 7 boasts impressive battery life at approximately RMB 540km/525km/635km 30%-80% charged within only 14 minutes of rapid charging, providing a range comparable to many conventional diesel vehicles as used internationally.