Xiaomi Announces New Strategic Directions Following Recent Incident

In a conference addressing all Xiaomi employees, Lei Jun discussed significant developments since a recent traffic accident that had a profound impact on the company. Key aspects of his speech include adapting to public expectations and assuming more responsibility as a leading industry player.

Lei Jun expressed his surprise at how profoundly the traffic incident affected Xiaomi, emphasizing that public expectations surpass imagination and that the company now feels pressure to lead in the automotive safety sector rather than merely meeting industry standards.

He recalled that concerns about vehicle safety began during discussions on deciding to venture into the car-making market four years ago. The recent accident has underscored the complexity of this field and Xiaomi's newfound commitment to becoming a leader there.

Moreover, Lei Jun announced plans to reveal a new line of mobile SoC chips named '玄戒 O1' by mid-May, signaling significant advancements in mobile technologies that have been years in development.

At the event, it was also emphasized that the road ahead will require adapting to increasing industry expectations and becoming an even more proactive leader.

Although originally planned events had to be canceled, Lei Jun's conference aimed at reviewing past experiences gained during the last year for future developments and milestones by next year.

Key points of the speech focused on Xiaomi's commitment to constant improvement through addressing challenges and striving for higher benchmarks in product quality standards, company governance, public perception management, and core technology enhancements.