Bently Unveils Concept Car EXP 15, Marking New Design Direction for the Brand

On July 8, Bentley Motor Company unveiled its latest electric concept car, the EXP 15. While it won't be entering production, this sleek vehicle showcases the brand's bold and innovative new design direction. It also introduces Bentley's re-designed logo.

The First Look at the EXP 15

The EXP 15 officially made its public debut at Bently's headquarters in Crewe, England as part of the opening ceremony of the company's new design studio.

The concept car reflects a daring and exclusive style differentiating from its current offerings. Its sleek design showcases Bentley’s boldness along with their electric age of sophistication.

The EXP 15 Head Design

As to make it show off an extravagantly defined top, EXP 15 opted for multiple layered side grids in closely aligned form which is then integrated into a plethora of LED illuminations. A set of large overhead lights were installed at the front end but this time, centered on a horizontal LED that gave out an optical sense similar to red flags also adopted from their current models.

Front Headlight

Headlights at the EXP 15 utilize a completely new technology in which headlamps have turned back to the classic style. This is due for its ability of creating both power and style, which it could achieve by the integration it brought to lights, and then taking advantage through the creation of LED illuminations integrated into multiple grid like forms.

EXP 15 is seen here with a logo that makes use of Bentley’s new redesigned brand symbols.

Brand Logo

Due to Robin Page the newly re-designed brand LOGO has come into effect which would also be utilised by future cars. It can't wait for design lovers who have always looked forward to seeing these changes.

Side Design and Wheels

The main body is stretched in length but does not show off lines that are aggressively sharp or angular instead they look clean with its side view. The outer shape makes an emphasis through the use of air dams which creates a strong sense of performance, complemented by black gold matching wheel cap with a fan like design on its sides. There’s no sign of wind socks at this vehicle and even the door handles have come out with the new aesthetic style.