Luxury Car Brand Baojun Unveils its New Logo, Enthroning Tecnologia and Aesthetics

The latest development in the luxury car market has seen Chinese brand Baojun unveil a new logo, further emphasizing the essence of its technological aspirations and luxurious aesthetic.

At an exclusive event for its loyal customers, Baojun announced the introduction of its new star-shaped logo, called "Wú Yù Zhēn Xiāng" ("Universal Star"). This latest update to the brand's iconography is a direct continuation of its cosmopolitan design language and is designed to further distinguish the brand from its competitors, both in terms of visual identity and luxury positioning.

The use of the star-shaped logo retains the structural consistency seen in Baojun's "Hóng Mōng Zhì Xíng" (Pigeon Family) branding framework. This distinctive elongated hexagonal shape is complemented by embedded celestial maps and a stylized representation of the brand name "STELATO". The new logo thus embodies Baojun's pursuit of technological innovation while staying true to its commitment to exploring the vast expanse of space.

According to the company, the integration of silver hues into the long axis of the hexagonal shape is also linked with the brand's mission for precision craftsmanship. This striking contrast between bold geometry and the subtle yet captivating presence of light and shade pays homage to traditional Chinese sensibilities, evoking an essence of "leave room" that underscores the balance between technology and aesthetics.

Moreover, this striking design strategy not only redefines Baojun’s place in the luxury car market but also presents a compelling narrative about innovation and tradition. The incorporation of advanced technologies is presented as intertwined with classical approaches to beauty, yielding a captivating symphony of modernity and heritage - "a universe of stars within us" says what Baojin needs said most: its new logo embodies this celestial essence.