Biand Biandan Enters European Market with Launch in Milan

On April 14, we received word from the Tequeste brand that its brand launch event was held in Milan, Italy, marking the formal entry of Tequeste into the European market. The event also saw the debut of the Tequeste Z9GT model locally.

Attending the launch were representatives from Biand Biandan, including Executive Vice President Li Ko, Executive Vice President of Technology and Chief Scientist Li Yu Bao, and Global Design Director Wolfgang Egger. This marks a significant milestone for Biand Biandan as it continues to expand its global presence.

Biand Biandan's new energy vehicles have established a foothold on every continent and in over 100 countries around the world. In January of this year, the brand reported a significant increase in sales in key European markets: a remarkable 551% surge in the UK, followed by 734% growth in Spain and 207% surge in Portugal.

The launch in Milan represents Tequeste's latest step into the European market, further solidifying its global expansion strategy. Following its successful entry into several Asian markets, including South Korea, Singapore, Malaysia, Thailand, among others, Tequeste has been consistently growing its presence in these regions, where Tequeste D9 has earned numerous accolades as the top-selling luxury MPV model across multiple countries.

Tequeste announces that it will continue to accelerate internationalization and domestic networking arrangements. The brand expects to enter between 50 to several dozen European markets within the next two years.