Chinese Brand SUVs Dominate Segment, With Huawei M9 and M8 Breaking Records in 5th Month Sales
A total of five Chinese brand SUVs made it to the top of the list of sales for models priced over CNY 400,000. Among them, Wuling M9 and Wuling M8 took their places at the first and third spots in the rankings, respectively.
In the second week of June, data showed an unprecedented surge in the popularity of Huawei's SUV brand. The M8 brand recorded a weekly sales amount of 5,122 units to take the top spot, while the M9 topped the list with 2,980 units sold. Although other models had similar performance to the previous month, slight adjustments were made to their rankings only.
Industry data confirmed that Wuling's SUV market is growing at an extraordinary pace from now until 2025. As a result, market share for conventional fuel-based cars decreased steadily whereas new energy vehicles took the lead with a share proportionating to 38.2%, and fossil fuel cars retaining 61.8%.
Regarding user survey data regarding Huawei M8 model owners, there were interesting insights:
According to user reviews, users come from an affluent background with average tax-official income per annum of CNY 537,000. It's worth noting that most 90% percent owned a higher education degree (bachelor or master’s) and among them, 90% were purchasing this car for the first time.
As for why users love Huawei M8, reasons include:
- Smart driving assist technology
- Luxury interior - with comfortable seating capacity to accommodate several passengers.
- A great quality driving feel.
Another investigation conducted on Wuling M9 also offers interesting data; here are some key points:
Wuling M9
Huawei M9 Users Share Similar Sentiments about BBA
Comparing data for Huawei M9 show that a significant proportion of consumers preferred Wuling’s offerings and were likely customers looking at other SUV brands prior.
The sales rankings list is dominated by luxury brands, but here’s how it changed:
Top 7 Sales Figures in the Luxury Segment
Rankings Position Ranking Year Vehicle Name Brand
1 Second Week of June Audi A6L Volkswagen Group 2 First Month of 2024 Audi Q5L Volkswagen Group 3 Previous Months Audi GLB Volkswagen Group *Other BBA brands like BMW and Mercedes-Benz are on the list
Rankings Position Ranking Year Vehicle Name Brand
4 First Month of 2024 BMW F42 BMW
5 Second Week of June BMW A6 Bayern (BMW)
6 Previous Months Audi E6 Bayar (Volkswagen Audi)
*Other luxury brands like Mercedes-Benz and Porshe are on the list
Fourth to Seventh Place: Following BMW, luxury cars are mostly shared among top five brands due to its high price segment, with some notable mentions in the second place which shares many similarities.
Other Models Taking Up Top Spots
Several other SUV model also took up high ranking spots such as: • Audi A5 • BMW F42 • PorscheMacan Note that both A6L and Q5L have high-end positioning. The rankings position for Wuling M8 is no exception.
MPV Segment Leads Ranking
With three consecutive victories, Wuling D9 is at number nine and ranked at top three.
Here’s the complete ranking
The ranking takes second place in the luxury segment with top-ranked car sales from Volkswagen group.
