Aimed Production of New Vehicle Sees Shanghai Dealership Eager for Release

The ID.ERA production version, which made its debut at the Shanghai auto show, is expected to be unveiled at the Guangzhou motor show and hit the market in the first quarter of 2026.

According to Vice General Manager of Sales and Marketing, Fu Qiang, the company's latest electric vehicle aims to seamlessly integrate two key factors: quality and German-designed handling. By harnessing Chinese production know-how and cutting-edge technology, Baojiu aims to strike a perfect balance between reliability and performance. The new energy model is designed to meet consumer expectations for safety, durability, manufacturing quality, and driving experience.

What's next for the brand? Its ambitious plans include covering all fuel types, electric vehicles, plug-in hybrids, and extended-range hybrid models in its lineup of offerings. The company's latest concept car, ID.ERA, is a spacious SUV based on an engine-upgraded platform, with aerodynamic wheels and an emphasis on practicality alongside design.